But Mahoney also showed off a capability in Dragon Professional that allows you to import speech files (such as an MP3) and run it through the Dragon software. The new Dragon software is all speaker dependent, meaning that it’s really designed for one speaker: You. But it, like the Windows versions, will talk to Dragon Anywhere. While it has the same core Dragon engine as the Windows version, it lacks some of the features, Mahoney explained, including the automation component. Nuance will also offer Dragon for Mac, which will be available for download in the U.S., U.K., and Australia for $200 in early September, with special upgrade pricing of $100 for registered users of Dragon Dictate for Mac, versions 3 and higher. Some of the commands that can be used in Dragon Anywhere. It too will offer custom words, the creation of text macros, and the ability to automate repetitive tasks. On Tuesday, Nuance will offer a cheaper option: Dragon Professional Individual, which will be offered for $300 (or $150 for those upgrading from Dragon Professional versions 12 and higher or for $200 for users upgrading from Dragon Premium 12 and up).
Nuance has priced its Dragon Professional Software at $600 for a single license-quite a bit to pay for dictation software. But the two mobile apps will be sold on a subscription basis this fall for either $15 per month or $150 per year, Mahoney said. Users train the engine using their voice, and can use customized words, voice shortcuts (macros, essentially) and frequently-used text. The Android and iOS versions of Dragon Anywhere use the same Dragon engine that’s found on the desktop. Later, they can either pick up the session on their phones or on the desktop apps. The idea behind Dragon Anywhere is that users can begin dictating notes on the go, then save them to the cloud. But Nuance executives are also clear: Dragon is a premium product, with premium pricing. At the same time, Nuance’s new pricing models offer the barest acknowledgement that consumers are becoming more used to be free. Why this matters: With operating systems incorporating speech to command and control them, Nuance hopes that uses will become more frequent users of dictation-and quickly discover the limits of the operating systems that they routinely use.
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